Category Archives: Web Marketing

All blogs related to marketing on the web

Website Content Organization

Posted on April 11, 2008 by Greg Austin

Like you, I often visit websites that overwhelm me with options. I had a client show me this website the other day and it’s a great example of how not to organize your website content. At a glance, I can … Continue reading →

Posted in Anecdotal, Business, SEM, Search Engine Marketing, Search Engine Optimization, Tutorials, Web Design, Web Marketing | Tagged , , | Leave a comment

Search Engine Marketing – SEM – Part 1

Posted on March 27, 2008 by Greg Austin

The Basic Difference Between SEO and SEM SEO stands for Search Engine Optimization. The basic principle behind good SEO is to make each page of your website search engine friendly. This means making sure the code, content and links are … Continue reading →

Posted in Business, Multimedia Syndication, SEM, Search Engine Marketing, Search Engine Optimization, Web Design, Web Marketing, Website Planning | Tagged , , , , | Leave a comment

Website Conversion

Posted on March 19, 2008 by Greg Austin

I wrote this article for the Delaware.Net company blog, enjoy! Every website owner needs to pay close attention to performance in the search engines (eyeballs) and how their site content/design is leading their potential customers to produce a desired result … Continue reading →

Posted in Anecdotal, Business, Computer Technology, Multimedia Syndication, Search Engine Optimization, Web Design, Web Marketing, Website Planning, Website RFP | Tagged , , , | Leave a comment

Website Planning Post I wrote on the Delaware.Net Blog

Posted on March 19, 2008 by Greg Austin

This is from a post I wrote on the Delaware.Net Blog http://blog.delaware.net Planning a website these days is more than just choosing a pretty design and placing a logo and text on multiple pages. I field no less than 10 … Continue reading →

Posted in Business, Computer Technology, Search Engine Optimization, Web Design, Web Marketing, Website Planning, Website RFP | Leave a comment

How to add Google Analytics to your website

Posted on October 18, 2007 by Greg Austin

What is Google Analytics? In March of 2005 Google announced the purchase of a company most web developers know very well called Urchin, they were the worlds leading company in web analytics and Web Statistics Reporting. Urchin is used by … Continue reading →

Posted in Business, Search Engine Optimization, Web Design, Web Marketing | Leave a comment